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Showing posts from February, 2023

Ten types of digital marketing platforms with strategies and example

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Ten types of digital marketing platforms with strategies and example Technology is used in modern digital marketing to analyze a marketing campaign's overall performance and inform future tactics and decisions. A digital marketing platform is best described by separating it into its two components, digital marketing and digital marketing platforms. What is a digital marketing platform? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Why is digital marketing important? Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables you...

Why do you need a mobile marketing strategy?

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  Why do you need a mobile marketing strategy? Mobile marketing has become a new norm in the era of digital marketing. Smartphones probably are the first thing that everyone sees when waking up and the last thing before going to sleep. Now you realize the power of mobile marketing. Smartphones have become an integral part of our day-to-day life and their constant usage of them compelling marketers to adopt mobile marketing strategies to build a customer base  The wide access to the Internet has played an important role in popularizing mobile marketing. Earlier, companies used to spend a million bucks on television commercials, but now they are heavily investing in digital marketing services as it is the popular way to reach a large audience. As smartphone users continue to grow and people are purchasing products online, mobile marketing has come into the limelight. Here we will discuss solid reasons why you need to begin with mobile marketing. But before that, let’s understand...